http://info.neopets.com/presskit/pressarticles.html
Most of the articles there are written by newspapers and TV stations and such. Note that many hint about the sponsering stuff all over the site.
A few of them even say complement the fact that Neo doesn't have ad banners everywhere. Although those were from 2003, but it's still kind of amusing, no? >,^
EDIT: A quote from the Press Kit FAQ:
Quote:
In 2003, Hasbro released Pocket NeoPetsĀ®, Thinkway Toys released a series of voice-activated Neopets interactive toys, and Wizards of the Coast introduced the first Neopets Trading Card Game. 2004 introductions include Neopets Action Figures in Wal*Mart, and an electronic hand-held TV Game, from Thinkway Toys.
Fwee.