Oh dear god! It gets worse...
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Scott Weinberg writes: "Variety brings us news of the newest big-screen adaptation inspired by a rampant fad. And when you consider how much coin WB has earned on stuff like "Pokemon" and "Mighty Morphin Power Rangers," this latest news should come as little surprise. NeoPets, for those not in the know, are cute little virtual pets who get fed, get fat, and fall asleep. According to Variety, "WB and NeoPets have already firmed a concept for the first film and have begun talks with an animation director they would not name."
Plans are already in place for stuffed animals, video games and McDonald's Happy Meal tie-ins. Parents, watch your wallets!"
And if you want to real a large pile of steaming bulldung then you can skim through this :
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Warner Bros. Pictures' latest would-be stars will be skeiths, lupes and perhaps a kiko or two after the company said Thursday that it inked a deal with online entertainment company Neopets Inc.
Terms were not disclosed, but Glendale-based Neopets' imaginary species, such as the wolf-like lupe and dragon-esque skeith, will be featured in computer-animated movies.
Neopets will co-finance the production with Burbank-based Warner Bros.
``It's a natural evolution for us,'' said Doug Dohring, Neopets' chairman and chief executive officer. ``From the very beginning, we wanted to introduce the characters through the Web and bring it into the real world. It's not low budget to make a quick buck. We're making a quality film to develop the story line.''
Dohring said he expects to have a movie ready for theatrical release in two years to three years. Meanwhile, the company will further its brand with a deal to bring the characters to cell phones and a PlayStation 2 release in July.
Originally conceived in 1999 as a goofy community for friends by British college students Adam Powell and Donna Williams, Neopets.com evolved into a business the following year. More than 25 million users have created characters in the alternate universe, spanning as far away as Germany and China.
Though the company has licensed its characters as toys in the past, this marks its first foray into the film world.
``We're looking forward to expanding this exceptional Internet property into feature films that bring the worldwide appeal of this Web site to theaters,'' said Warner Bros. president of production Jeff Robinov in a statement.
While the characters boast a sizable following online, toy industry observer Jim Silver said they haven't fully caught on with consumers. While a hot brand such as Mattel Inc.'s Barbie or MGA Entertainment's Bratz dolls could be tarnished if a movie tanked, he saw only an upside for the lesser-known Neopets.
``When you've got a successful property, do a movie and it fails, it hurts the brand,'' said Silver, who publishes Toy Wishes Magazine. ``They've got a successful Internet brand, but not much exposure elsewhere, so they can attract new people. There's definitely potential there.''
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19 Points!
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and vwa lah. Everybody has a copy of it. I paid 5 bucks to see it. 50% to the theater, 20% to the actors, 2% to Dohring,..... in the end, they make $1.63 off of it..... eh. Whatever. I just hate the subject. And there is no real way to stop this except to get everybody to download the movie.... but thats not morally right. Thus, i am in shock.
