Actually, this game has been around for awhile (check out my post on it:
http://www.pinkpt.com/forum/viewtopic.p ... kle#155220 ).
My guess is that Neo finally realized that people other than little kids play this game. Which is why we now have banners for classmates.com, hooked on phonics and ipods. Pretty soon they will be advertising hondas and pledge furniture polish.
It is a fact that the fastest growing population of internet gamers is women 30 and over. All of those stay at home moms have to find something to do with their time. And, my guess, is that a women's deodorant ad might just appeal to those women.
And, actually, the game isn't too bad. Granted, you have to deal with the stupid questions about Brittany and those scantily clad Olympic volleyball champions, but there are a few good ones in there as well. As a woman, I think it is kind of nice having a game dedicated to strong women in history. And, a game that actually requires some thought process--not just pressing the mouse over and over.
Also, it gives out great nps for the amount of time required to play--as long as you know something about "great women who sparkle."

*clap clap clap* This was exactly what I was going to say. So what it's sponsored by deodorant. It's mainly about strong women through history (And whether anyone wants to believe it or not, Mother Theresa was a great woman, no matter what your religion. She is not in there promoting Christianity, she's in there because she was a great and wonderful woman.) and their accomplishments. I think it's a great game, especially for preteen and teen girls.